Online strength coaching

Strength Coaching for Serious Lifters

You’ve been training for a while, but progress has started to slow or stall and you’re ready to push your strength further. I’ll analyse your training, performance and lift videos, then build a custom program around your goals and barriers. From there we will continue to refine our approach based on your feedback and your performance data No more wondering week to week whether your program is working or what you should change next. You do the training; I’ll take care of the rest.

Personalised programmingTechnique feedbackNo locked-in contract - you should want to stay, not have to.
Luke Selway coaching a lifter through a squat in the gym

You don't need to be a powerlifter or competitive athlete.
You just need to care enough about getting unreasonably strong.

The plan changes when it needs to, not arbitrarily.
We use your training data, your feedback and your lift videos to decide what needs adjusting and what should be left alone.

You should know why.
I want you to understand why we're taking the approach we are. If I can't explain why something is in the program, it shouldn't be there.

Who I coach

You’re already putting the work in. Now you’re ready to get more out of it.

At some point, getting stronger takes more than just doing more of the same thing. The effort still matters, but progress increasingly comes down to making better decisions about where to put it.

This doesn’t mean making training more complicated. It means doing the simple things well, paying attention to what is actually moving the needle, and making evidence-backed changes to keep your training moving in the right direction.

Your reasons for pursuing strength might look different from someone else’s. What matters is that you’re ready to get stronger and put your effort into training that will actually get you there.

How online strength coaching works

You do the training. I'll take care of the rest.

  1. Start with where you areI need to know where you want to go, what you’ve been doing, where you train, how much time you have, and what has or hasn’t been working.
  2. Train. Check in. Repeat.You log your training and film your lifts. I look at your performance data, technique, recovery and your own feedback together, so we can get a clear picture of how it's going and what needs attention.
  3. Review and refineAt the end of each phase of training, we step back and look at how you responded, what seemed to stimulate progress, and what could potentially be improved. I then use that to shape the next phase, so each phase builds on what we learned from the last.

Coaching is creative problem-solving. The program is our best plan at the start of each phase. Day to day, we adjust the training around how you’re responding in the gym and what’s going on outside it, while keeping you on track to hit your goals.

Coaching options

Choose the coaching that’s right for you

The type of support you need can change through different phases of your life and training, and your coaching options should reflect that.

Core

€29 monthly

For self-driven lifters who want structure, community, and feedback — without custom 1:1 programming.

  • Customisable Programs from my proven library
  • Guided Programming templates with built-in tracking & analysis tools
  • Technique Review & Q&A in the community
  • Full resource library: exercise library, technique masterclasses, education on nutrition, training and more
  • Shared community with topic threads & announcements
Join Core

Semi-custom coaching. Upgrade anytime to a personalised plan.

Momentum

€175 monthly

For lifters who know the basics and want results without weekly calls. Fully personalised program + priority support.

  • Fully custom program built for your goals, schedule & equipment
  • Private Messaging (24–48h response time)
  • Program Adjustments as needed based on your feedback
  • Technique Review via private message
  • Full resource library
  • Shared community with priority responses
Start Momentum

New to the gym? Start with Accelerator for 2-3 months, then move here.

Accelerator

€325 monthly

For beginners or lifters in a high-stakes phase (e.g., comp prep). Maximum support for fast, confident progress.

  • Fully custom program tailored weekly
  • Weekly 1:1 check-in calls (technique review, planning, adjustments)
  • Priority messaging (24–48h) + proactive outreach
  • Full resource library
  • Shared community with priority responses
Begin Accelerator

Limited capacity. Best as a foundation before Momentum for 2–3 months or for a special focus period like preparing for a competition.

Frequently asked questions

How does online strength coaching actually work day to day?

For Core, you choose and customise a program from my library, track your training, and use the community for coaching questions and technique feedback.

For Momentum, I build your program around your goals, schedule, equipment and training history. You log your sessions and send me your feedback, performance data and training videos. I use that information to decide what needs adjusting and what should stay the same. Communication and technique review happen as you need them via private message.

Accelerator uses the same personalised approach, but with more hands-on support: weekly 1:1 calls, more frequent program updates and proactive contact from me.

At the end of each training phase, we review how you responded and use that to shape the next one.

Is this for someone at my level?

You don’t need to be an advanced lifter or competitive athlete, but most people I coach already have enough gym experience to run their own sessions and film their lifts.

If you’re newer to training or want more help getting established, Accelerator gives you a much higher level of support at the start.

I’ve coached people ranging from new lifters through to national and international-level powerlifters and strongman athletes. The coaching changes with the person; the common factor is that getting stronger actually matters to you.

Do I need to be a powerlifter or be training for a competition?

No.

Some of my clients compete in powerlifting or strongman. Others use strength training to support another sport, and plenty just want to become very strong without competing in anything.

Your goal gives the training direction. It doesn’t have to come with a competition date.

What’s the difference between Core, Momentum and Accelerator, and can I move between them?

They’re different levels of support.

Core is the most self-directed: programs, tracking tools, resources, community coaching and technique feedback.

Momentum adds fully personalised programming, private messaging, private technique review and ongoing program adjustments.

Accelerator is the most hands-on, with weekly 1:1 calls, weekly program updates and proactive contact from me.

You can move between them as your training or life changes. You might want more support while getting started or preparing for something important, then move to a lower-support option once things are running smoothly.

Will I get a personalised program, or just a template?

It depends on the coaching level.

Core is deliberately semi-custom. You get access to my program library and guided programming tools, then you can customise them around your own training while still having feedback and technique reviews from me via the community.

Momentum and Accelerator are fully personalised. I build the program around your goals, schedule, equipment and training history, then adjust it based on your performance, feedback and training videos.

Am I locked into a long contract?

Getting seriously strong takes time, but I don’t use long fixed-term contracts.

Coaching is month to month. Some clients stay for years; others work with me for a few training phases, take what they’ve learned and come back when they need more support.

I’d rather you stay because the coaching is useful than because a contract makes you.

What if I decide coaching isn’t for me?

That’s what the two-week guarantee is for.

If you decide within the first two weeks that we’re not a good fit, tell me and I’ll refund you.

How quickly can I get started?

With Core, you can get access to the programs, resources and coaching community as soon as you join.

With Momentum or Accelerator, you’ll first complete an onboarding form so I can understand your goals, training history, schedule and what you’ve been doing so far. I’ll use that to build your first training phase and we’ll get you started from there. Depending on what you need, we’ll normally start the following week after you sign up, as long as that gives me at least a couple of days to get everything ready.

Know which coaching option you want?

Two-week guarantee

Within two weeks, you'll know whether we're a good fit.

If you decide within the first two weeks that this isn't for you, tell me and I'll refund you. No long contract and no awkward cancellation process.

Not sure which option fits?

Tell me what you're training for and what you want help with.

Send me a few details about your training. I'll tell you whether I think I can help and which coaching option makes sense. If I don't think coaching with me is the right fit, I'll tell you that too.

Tell me about your training

Prefer email? luke@strengthcoaching.online